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Turnkey Real Estate Investing

4 min read

10 Essential Aspects of Determining a Market’s Investment Potential

Tue, Jun 27, 2023

Aerial neighborhood view

In real estate, location is everything. Whether you’re determining where to invest for the first time, where to expand your portfolio, or whether or not your current markets are still best suited for investment growth, you need a set of clear guidelines and metrics to follow.

Assessing the investment potential of a real estate market requires conducting thorough research and analysis. Here are some critical steps to help you evaluate the investment potential of any real estate market!

Key Considerations in a Prospective Real Estate Market

1. Market Research

Basic market research lays the framework you’ll need for in-depth analysis. Gather local real estate market information: trends, historical data, and forecasts. Compile data on property prices, rental rates, vacancy rates, months’ supply, employment growth, population trends, and economic indicators. Local government websites, real estate associations, and reputable real estate research firms should be your go-to sources.

2. Long-Term Prospects 

Your concern isn’t just in an area’s here-and-now. It’s about the future, too. Evaluate the location’s desirability and potential for growth. Consider factors such as proximity to amenities (schools, shopping centers, transportation hubs), job opportunities, infrastructure development, and neighborhood quality. A favorable location can attract long-term, quality residents and drive property appreciation.

3. Rental Demand

What’s the competition look like? Examine the rental market conditions, including rental rates, vacancy rates, and rental demand. Analyze the ratio of supply to demand to determine if there is a potential for rental income growth. Don’t consider rentals in general, but your specific type, such as SFRs. Pay attention to indicators of a stable or expanding rental market, such as low vacancy rates, a strong job market, and population growth. These bode well for your income-earning potential!

4. Property Prices

Many markets are expensive and overpriced, even with the Fed’s efforts to bring prices back down to earth. Compare recent sales data, price trends, and price-to-rent ratios to determine if the market is overvalued, undervalued, or in line with its potential. A favorable investment market may have properties priced below their intrinsic value or show signs of increasing prices in the future. Remember, though, that how favorable prices are is often relative to the individual market and investor.

When you’re ready to buy, look for “neighborhood normal” and pay careful attention to your profit margins.

5. Economic Conditions

The economy drives the success of real estate investment. Consider the overall economic health and growth prospects of the region. Look for indicators such as employment rates, GDP growth, industry diversification, and any significant investments or developments in the area. Are there well-established businesses alongside new ones? Do jobs pay well enough to support a healthy cost of living? A stable and growing economy can support a healthy real estate market.

6. Regulatory Environment

Local and state government is a significant factor in the costs and complexities of owning real estate. Understand the local regulations, zoning laws, and any restrictions that may impact real estate investments. Familiarize yourself with property tax rates, rent control laws, and any upcoming policy changes that may influence the market.

7. Cost of Living

As living in the world becomes increasingly expensive, the cost of specific markets is critical. Consider affordability factors such as median income levels, mortgage affordability, and rental yield potential. Look at the typical rent-to-income ratios for locals. A high ratio can indicate unsustainable prices that push residents to look elsewhere. That increases turnover. So, first, ensure that the market aligns with your investment budget and financial goals. Then consider the financial implications of the area for your potential residents!

8. Future Viability

If you’re a passive investor, you’re in this thing for the long haul. The long-term prospects of the real estate market are arguably more important than its current condition. Consider urbanization trends, suburban sprawl, demographic shifts, infrastructure changes, and real estate developments in the works. A market with optimistic growth projections and a favorable investment climate benefits your wealth-building potential.

9. Risk Analysis

Effective risk management can redeem a mediocre investment opportunity. Consider both the risk factors of an individual property and its location. Identify and evaluate any potential risks associated with the market. Assess factors such as economic volatility, political stability, environmental hazards (natural disasters, climate change), and any specific risks related to the property type you are considering (e.g., multifamily, single-family, short-term versus long-term rentals, etc.).

10. Networking and Local Expertise 

Nothing beats an inside scoop. Connect with local real estate professionals, investors, and property managers with experience in the area. They can provide valuable insights and help you understand market dynamics from an insider’s perspective. If you can find a well-established turnkey provider operating in your market of choice, even better!

Remember, real estate markets can vary significantly from one location to another. While national and regional trends are valuable considerations, they don’t always speak to the day-to-day reality in your average investment market. Comprehensive due diligence that considers these factors makes the difference between a wise investment and a disastrous one.


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Chris Clothier
Written by Chris Clothier

Entrepreneur, writer, speaker, ultra-endurance athlete, husband & father of five beautiful children. Chris puts these natural talents on display every day. As a partner at REI Nation, Chris addresses small and large audiences of real estate investors and business professionals nationwide several times each year. Chris is also an active writer, weekly publishing real estate, leadership, and endurance training articles.