Latest book release from Joe Calloway features Memphis Invest
In 2012, Memphis Invest studied the book "Becoming A Category of One" by Joe Calloway. InAugust of that year, I picked up the phone and called Joe Calloway and invited him to come to the offices of Memphis Invest and address our staff. Joe, a member of the International Speakers Hall of Fame, was very well known as a speaker and business consultant whose client list was quite extensive and his expertise was about customer and employee engagement. We had asked Joe to visit with our staff and participate in our staff meeting. It was the final week of our studying his book and we wanted to give the staff a little extra jolt...a little reminder of all the principles we had studied in the book.
Joe was fantastic and took a lot of time to understand our company and visit with our employees. He even sat in on our department meetings and interacted with our whole process. Well, fast forward a few months and we were surprised and honored that Joe wanted to feature a chapter in his newest book on our company. 
This week we received a copy of a great new offering from Joe, "Be The Best At What Matters Most". What a great book and I love the subtitle. "The only strategy you will ever need", sums up perfectly not only how we think as a company, but also how many great companies around the country are thinking today. Too often companies miss the mark of true greatness by being good at a whole lot. In this scenario, good is the enemy of great. Why try to be good at a whole lot and be constantly bouncing around from one thing to another. It seems like a much simpler strategy is to just be great at what matters most to you, your company and your clients!
A big thanks to Joe for coming to visit our company last year and an even bigger thanks for bestowing such a great honor as including us in your book.
