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Turnkey Real Estate Investing

7 min read

How and Why To Diversify Your Real Estate Investing Portfolio

Tue, Apr 12, 2016


I don't know about you, but my email in-boxes get overwhelmed on a daily basis.

Every day I receive unsolicited “advice” emails wanting to inform me of the latest and greatest when it comes to real estate investing and wealth. It is truly overwhelming to read many of the emails and see how outdated much of the advice is.  

It is overwhelming and in some cases sad to see they are full of advice that I would never follow. That feeling of being overwhelmed is how I feel sometimes when I read and hear advice on real estate diversification.

How often are we as real estate investors given conflicting investment advice?

For some reading this article, that may be a daily occurrence. For others we can usually look back to a particular moment, maybe a REIA meeting or a particular question we asked on a forum and the responses that made us cringe.  It is not difficult to pinpoint conflicting investment advice that we would never follow.

So I decided to publish an article on the topic of diversification.  I wanted to personally tell each of our readers that for me, diversification is not just real estate related.  However, as it relates to real estate, I own property in multiple cities.  All are single-family properties and all are managed by Premier Property Management. 

I have invested in other cities.  I have used other companies.  Those experiences have helped us as a company shape how we operate and what programs and services we provide clients.  Those services include allowing investors to diversify their investments by lending to our company.

I also have investments in the stock and bond markets.  I have investments in lending and short-term investments in quick turn projects not just long-term buy & holds.  Diversifying does not simply mean spreading money around.  It is all about spreading your risk and eliminating as many hurdles as possible to a goal we all share...building multi-generational wealth.

As for real estate specifically and all of those emails...read on!

What Does it Mean to Diversify?

I have heard it said many times that there are literally hundreds of ways to make money in real estate. Not all of those ways would be categorized as investing. So I am not talking about diversifying into multiple income streams. I know a lot of guys who are excellent at doing home renovations, and they will purchase properties cheap and renovate them to sell to a retail buyer. They also will sell properties at wholesale prices to other renovators to make a quick profit. They have diversified their income. Smart, right?

But I am talking about a slew of emails I have been getting here lately about diversifying in your buy and hold strategy. I am going to list out a few of the pros and cons that I see to this strategy, especially as they relate to the obvious fact that many investors think this means buying in cities all over the country.

Diversifying Your Real Estate Investing Portfolio

I do like the idea of owning real estate in multiple markets. It seems to make sense that I would want to have properties in multiple cities. As long as they match my needs and wants as an investor, then I am game. I personally buy real estate with the intention of not selling it. I eventually want a portfolio that I can pass on as a generational wealth builder for my family. So with that end in mind, I want a portfolio that is easily managed, so not too big and not too complicated and cumbersome. I have a portfolio now that is much more manageable than what I have had in the past, and although it was not an easy process, I no longer have many of my “mistakes.”

So for me, if I have the right parts in place, I want to own in multiple cities. But there are positives and negatives to that plan for investing, and I had to weigh those out carefully.

Some of the positives were:

Invest for Return and Appreciation.

It is true that many cities that have been marketed as great buy and hold cities are in the interior of the country where price cycles are less severe and occur less often. So the opportunity for appreciation is not usually a highly touted reason to invest in these markets. That is not true for every buy and hold market, though. There are many cities where investors are purchasing for long-term and keeping an eye to the future as population and job growth, plus very forward thinking development and planning by government and civic groups have many thinking the potential for appreciation exists.

Guarding Against the Next Bubble.

We know it is coming. It is really not even a matter of when. Historically it will happen within the next 10-15 years and there will be another price reset on single family homes. Now, there are so many factors that can affect the next bubble. Factors that can delay it, soften the blow, contain it to one region of the country, etc.  But it will happen. I do see owning long-term buy and hold real estate in multiple markets as a hedge against being caught and tripped up in the next bubble.

Visit Different Parts of the Country.

To be fair, this was not high on my list of positives, but I was really struggling to come up with more reasons to invest in multiple cities for long-term buy and hold. The two reasons listed above were really the only two reasons I could come up with that made sense in the argument for diversifying my long-term buy and hold portfolio. While there may have only been two arguments in the positive column, they both were important factors to consider.

On the negative side of the ledger, I found some issues that I felt were much more critical.

I recognized that as an experienced investor who had already been through the ups and downs, as well as the success and failure of choosing the right properties with the right plan, I was prepared and could recognize the negatives. I was worried about beginning investors and how they would approach the subject.  Here is what I came up with for the negative side:

Consistency of Property Management.

The biggest obstacle that out-of-area investors cite as why they do not purchase property is the fear of poor property management.  Now, imagine that fear multiplied by the number of cities in which an investor chooses to buy property. It is hard enough to become comfortable with one city and one company managing your properties. The fear that investors have is only compounded as they prepare to add another city to their portfolio. This is a real problem, and investors have to be aware and prepared to address it before deciding they want to invest in a city.

Difficulty with Managing Your Managers.

I am lucky to have met and worked with so many investors through the years and many of them have shared stories with me about investing in other cities. One of the biggest gripes they had — and it really highlights the first two negatives — is that when they had a problem city, it took all of their time. They failed to keep focus on their entire portfolio because they were spending so much time and energy trying to fix the problems they were having in one city with one property management company. The lack of consistency had forced them to neglect some properties and companies while they were working on fixing others. As you can imagine, that only leads to more problems in cities where you were not expecting problems.

Investing in multiple cities is an idea that many naturally gravitate to when talking about diversifying their long-term buy and hold investment portfolios. When I speak with investors and they bring up this idea, I like to ask them what their personal plan is for their investment portfolio. Regardless of the answer, many times they can accomplish exactly what they are looking for by diversifying within one city. Diversification does not have to mean something highly complicated. It does not have to mean buying in multiple cities and working through the management problems that can come with that.

Consistency of Data for Filing Taxes.

This negative goes hand in hand with the property management company. The way data is prepared and delivered to a CPA will have a huge effect on how good the information is that the CPA prepares for you. It will also have an effect on the cost! If you or your CPA are trying to reconcile information from multiple companies for different cities and all of the information or processes are different, it will be a nightmare… and expensive.

Different Cities, Same Company

Diversification can be as simple as buying single family homes across a range of areas and price points all in one city. Another great way of diversifying your portfolio can be buying across different asset classes. Single family residences are a great way to invest in real estate and probably present the fewest hurdles for novice investors. But that does not mean that an investor should not look at multi-family housing, small commercial, personal storage units, mobile home parks or industrial opportunities.

What is amazing about today’s real estate market is that opportunities are opening up for investors across a very wide spectrum of investment properties. Many cities that offer strong returns for single family homes also have strong returns in other investment opportunities, and more and more services are being developed to serve out-of-area investors.

Many investors reading this article can easily diversify their buy and hold portfolios and no longer need to sit on the sidelines and consider buying in multiple cities.  It is easier than ever to diversify into multiple cities, as long as investors take their time to consider the positives, the negatives and the proper expectations for everyone involved from the beginning.

Luckily, our company moved into the Texas market in 2012 and manages close to 1,000 properties in the state today.  That provides a great opportunity for real estate investors to diversify the single-family portion of their investment portfolios.

What to speak with someones about diversifying your portfolio?  You can start here ~

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Chris Clothier
Written by Chris Clothier

Entrepreneur, writer, speaker, ultra-endurance athlete, husband & father of five beautiful children. Chris puts these natural talents on display every day. As a partner at REI Nation, Chris addresses small and large audiences of real estate investors and business professionals nationwide several times each year. Chris is also an active writer, weekly publishing real estate, leadership, and endurance training articles.