If you're trying to sell a property, it's a no-brainer that you want it to look good. It's a given that the property should be clean and well kept. But making a property attractive to potential buyers goes beyond that: You want them to see how it can look--what the potential of the space is. Selling real estate is all about helping a potential buyer see a property in its' best light and you want them to remember it when they see other potential properties to buy.  This is where professional home staging comes in. A home stager's job is to draw attention to the things about a property that make it special and to show it in the best possible light.