Should cool factor matter to real estate investors? You bet it should. “Coolness,” while not typically a quantifiable measurement, certainly is something to pay attention to when looking at real estate. Where are young people flocking to? Which cities are experiencing rapid growth?  

Cool does not pay the bills...or does it?  Cool is an important factor for today's millennials as you will read here in a second.  They are your potential renters and are the ones who will drive the values and demand for your properties into the future.  So does a "Cool" city matter?  I think it matters a lot...

Real estate investors have always looked for the little subtle advantages they can get.  When you are investing in a city away from where you live, you need to look for every advantage you can get.  Those advantages are found in locating the best team possible to do business with.  The best property management available.  Highly qualified people to help you locate the best neighborhoods, streets and properties.  And lastly, the city itself plays a HUGE factor in your decision.  You want to invest in real estate located in cities where people want to be.  Good culture, good potential and good outlook are all important...but so is the cool factor!  Whether we want to consider the coolness of a place as a contributing factor or as a matter of opinion, the fact remains — people will go where the “action” is.