There’s a gleam in the big city that attracts investors. In a lot of ways, they’re attractive. Living in New York City is a dream for some people, as is settling down in big gleaming West Coast metropolises like Los Angeles and San Francisco.  Memphis, while it is a big city, is nothing compared to Dallas and Houston in terms or the size of the city.  Memphis is small city real estate and investors sometimes don't recognize it as a gem!

These big cities get most of the attention from investors and truth be told, you can go anywhere in the world and mention these cities and people know exactly where you are talking about.  Ask them about small and medium cities and the chances of people knowing about them get slim.  Real estate investing is about more than the name and size of the city.

Raising rent. Depending on the market, it may become necessary for real estate investors to make adjustments to their rent prices, both up and down. It’s a tricky, temperamental balancing act that all investors face at one point or another.

Set your rent too low beneath the market and you may find yourself with tenants you’d rather not have...and run into trouble keeping up with the mounting costs of running an investment property. If you set prices too high, you’ll find yourself with high tenant turnover as a lowered demand for your property.