Just like an athlete trains their whole body to complete a successful marathon, companies hone their performance across multiple disciplines to achieve long-term success.

When it comes to their finances, it's no secret that people don't make decisions based on raw data alone. National and global events, investors' impression of a situation, emotions...all of these things and so much more go into the decisions people make when it comes to their money.  Because data and information can sometimes be fuzzy..., we need to surround ourselves with more than just one source of information.  We also need to consider that sometimes people let their own agendas influence the way they deliver information to their audience.  Sometimes sources of information don't really care about the truth or about data.  They care about how they can shape the data and the story to meet their own agenda.  Nothing is more dangerous for someone making a financial decision - especially in real estate - than a source with an agenda!