What matters most in turnkey investment success? It’s easy to point to the obvious — the right markets, the best management teams, or the most innovative model. There’s a general attitude that as long as they manage properties well and the owner sees their check each month, your turnkey provider is doing well.

In real estate investment, the options are unlimited. Your investing method could be totally different from the next guy’s and you would still be generating passive income. That said, the way in which you invest is paramount to your success in the long-term. Strategy matters.

Sometimes what we think we want and what we actually need can be two radically different things. The same can be true of our real estate investment journey, especially for new investors who may not have the years of experience to know how to expertly navigate the business.