Once upon a time, the American Dream was defined in part by the goal of homeownership. People dreamed of their own plot of land and picket fence and a place to call home. In this day and age, however, Americans are realizing that they can call a place home without owning it. The attitude of people toward rental housing is changing. While the majority of Americans still would like to own a home one day, 45% of current homeowners can see themselves turning to renting.
3 min read
The New American Dream: Rental Housing
By Chris Clothier on Tue, Feb 4, 2014
2 min read
Catering to a Specific Rental Property Demographic
By Chris Clothier on Mon, Dec 2, 2013
Generally, it makes a lot of sense to make a property as attractive as possible to as many potential tenants as possible. Once it's ready, you want your property to be rented by a reliable tenant as quickly as possible.