For most people, saying “renter” will bring up a particular image. Twenty-somethings, singles, young families — people who, essentially, can’t afford to buy their own home yet. While they, along with college students, make up a significant portion of renters, they are far from the only ones.
In fact, there’s quite the number of Baby Boomers turning to renting in their sunset years. Enough that real estate investors would do well to investigate. Marketing with Baby Boomers in mind in the right places may just give your investments a boost.






