If you were to ask a room of SFR investors what the most crucial factor in success was, you would get a whole array of answers: the location, the property itself, the property management, accurate number-crunching…the list goes on!

What’s the best way to buy an investment property? Just as there are many investment strategies, various financing options are at your disposal, each with drawbacks and benefits. While we certainly have avenues we recommend more than others, every investor should be well-informed about every option.

Real estate investment is an enormously varied industry. Different types of properties, countless markets, real estate classes, and strategies are involved. On one hand, this is beneficial because just about anyone can find an approach that works with their financial goals. On the other hand, so much variety can be daunting!

Imagine this: you’re a new real estate investor. You want passive income. So you set your sights on a turnkey property requiring no renovations or lead time before you find a resident and start earning sweet, sweet cash flow. Only one problem: you decided not to use a property manager.

You may think to yourself – is that really a big deal? People landlord for their properties all the time! How hard can it be?

While taking on landlord responsibilities is something people do, you must be sure it fits into your vision of investing in real estate. Going in unprepared is a recipe for failure. You can have a pristine, beautiful turnkey property, but without proper management, it can all be a big waste of time and money.

Millennials are a diverse demographic. Today, they’re between the ages of 27 and 42, between young adulthood and nearly middle-aged. Trust us; we’ve heard plenty of discourse about millennials and the housing market over the years.

Everyone wants a good return on their investments. What ROI looks like in practice depends on the investment you’re examining. Your ROI can look at your whole portfolio or a singular property renovation. Regardless, the formula is simple:

If you search the Internet for “worst renter stories” or terms like it, you’re bound for hours of jaw-dropping, stomach-churning entertainment. It’s like watching a train wreck. And while as fun as a bit of schadenfreude can be, no real estate investor goes into this business wanting their own horror story.

In most cases, passive real estate investors aren’t in it solely for cash flow. One of the best reasons to invest in SFRs is simple: you reap rewards from cash flow, appreciation, and tax benefits. The taxes, in fact, are one of the main reasons people choose real estate!

But what are those benefits? And what should investors look for in individual investment markets? After all, local and state taxes can significantly impact the effectiveness of these policies. Here’s what you need to know!

Though passive investors may not be involved in the day-to-day operations of their rental properties, they have plenty of responsibilities. One such responsibility is in managing and maximizing cash flow. This task starts from the outset as you weigh the cost of a rental property and its ongoing expenses against cash flow potential. But it doesn’t end there!

Those ongoing costs tend to increase over time – and part of your job is mitigating those increases to best preserve and maximize passive income.

Further Reading: Top Tips for Increasing the Profitability of Your Investment Properties

Resident retention is the investor’s best avenue to reliable cash flow. Vacancies cost money – costs for lost rental income, preparing for the next resident, and marketing the property, to name a few! As a real estate investor, one of your top priorities – regardless of your strategy – is to keep good residents for the long haul.

But how do we do that? What do retention rates mean? How are they calculated? Keep reading to find out more!

How Retention Rates Work

We can talk about metrics all day, but they’re useless if we don’t understand how to calculate and interpret the data! Generally speaking, your rental property retention rate is calculated by dividing the number of residents (or renter households) that moved out during a twelve-month period by the total number of residents/households you had over that same period. Then, multiply that result by 100.