Every real estate investor starts with one property, but then what? Scaling your portfolio can feel as daunting as buying that first property. Some investors fear branching out into new markets or neighborhoods, worry about over-leveraging, or cringe at the thought of making a costly error. That’s all natural.

But at the end of the day, the only way to grow substantial wealth – the kind that leads to financial freedom – is to add properties to your portfolio.

When you do so with diligence, wisdom, and the right support in place, you put yourself in the best position possible to succeed.

Out of all the investment opportunities in the world, why invest in single-family rental properties? After all, it’s not the hottest or most exciting asset. But there’s a reason people have employed this investing method – with great success – for decades. Individual investors have specific goals: early retirement, financial freedom, generational wealth-building, etc.

When we talk about what makes a property an ideal rental, we often end up citing factors around the property rather than the qualities of the house itself. Things like location and proximity to amenities are of utmost importance – but it doesn’t mean any ol’ property in a good location will make a good rental.

What does it take to succeed in real estate investment? We’re sure you can think of plenty of skills and qualities. Honestly, so can we! But we want to boil it down to the essentials. Remember, hope is not lost if you’re not exceptionally skilled in these areas. Anyone can hone and enhance these skills to fuel their effectiveness as a real estate investor. And, for simplicity’s sake, we’re mainly referring to buy-and-hold SFR investing.

While these qualities apply on a broader scale, that’s the context we’re operating in, so that’s the kind of investing we’re speaking into!

Here are the skills you need to master:

What’s the best way to buy an investment property? Just as there are many investment strategies, various financing options are at your disposal, each with drawbacks and benefits. While we certainly have avenues we recommend more than others, every investor should be well-informed about every option.

Imagine this: you’re a new real estate investor. You want passive income. So you set your sights on a turnkey property requiring no renovations or lead time before you find a resident and start earning sweet, sweet cash flow. Only one problem: you decided not to use a property manager.

You may think to yourself – is that really a big deal? People landlord for their properties all the time! How hard can it be?

While taking on landlord responsibilities is something people do, you must be sure it fits into your vision of investing in real estate. Going in unprepared is a recipe for failure. You can have a pristine, beautiful turnkey property, but without proper management, it can all be a big waste of time and money.

Mortgage rates are the highest they’ve been since the Great Recession. Current 30-year fixed rates hover in the 6 to 7% range. Historically speaking, that’s nowhere near the highest they’ve been (that title belongs to the average in October of 1981 at a sickening 18.82%. Yikes!), but current rates are coming off all-time lows in 2020 and 2021. 

With home prices higher than ever, it is no surprise that homebuyers are waiting patiently for mortgage rates to come down and ease sticker shock. After all, the higher the asking price, the more the percentage matters.

But is it wise to wait for rates to drop?

We think not. As real estate investors, you risk more in the wait than in taking the chance in the market as it is. Here’s why:

You’ve undoubtedly poured over the details when looking for a real estate investment market. You’ve analyzed rental rates, median income, sales prices, local economics, and more…but have you asked about the weather?

Location matters, not just because of the economics, housing affordability, or rental demand but because of the climate. 

Both run-of-the-mill weather risks and natural disasters could jeopardize your investment property. If anything, it could be costing you a pretty penny in maintenance and insurance costs! Here’s what you need to consider about the climate as you choose an investment market:

The term “turnkey” isn’t regulated in this industry. The original concept is clear enough – turnkey properties mean you can “turn the key” and step right into a new or fully renovated property ready to earn passive income. But not everything advertising “turnkey” is doing the same thing. Because the definitions vary and the word is used purely for marketing, investors need to know what they want from a “turnkey” experience.

What do turnkey investing companies ideally do, and what are the signs that something might not really be turnkey? Keep reading to find out.

Sometimes, the best deals you do are the ones you said “no” to.

“How is that possible?” you might ask. We live in a time when the real estate market is competitive and contentious. That’s true for the average buyer, and it’s true for investors. Even now, we sense FOMO – the fear of missing out – plaguing the real estate industry. Potential homebuyers are afraid they won’t win their bid. Investors are worried they’ll miss out on once-in-a-lifetime deals. They think they’re doing something wrong if they’re not participating in the hottest new investment market.

But sometimes, staying out of it is better than jumping in.