As a real estate investor, scaling your portfolio is the number one way to create wealth. After all, no one gets rich with one rental property. It’s holding multiple cash-generating investment assets that compound into lasting wealth.

Sometimes, we make the mistake of zooming out too much when it comes to real estate. We focus so much on national and global real estate trends that we miss the reality of where we – and our rental properties – are. There’s a mantra you may have heard from time to time:

We don’t know if you’ve moved recently, but anyone who’s gone through the process knows what a hassle it is. Not only can moving be costly, but it’s generally stressful, too! So why do people do it? Thinking your rental residents move because they’re ready to buy a home is too simplified. While that may be the reason, other factors motivate people to seek “greener pastures.”

This time of year, we revel in all things spooky – goblins and ghosts, skeletons and grim reapers, witches and creepy-crawlies. Most of us know there’s a difference between an innocent scare and true terror. And while we may not be talking about buckets of blood in the latest Halloween thriller, a few things should strike fear into the heart of any  SFR investor.

Even elementary financial concepts are commonly misunderstood. We all had the wrong idea at some point or another. There’s no shame in that – only in refusing to learn better! Some commonly misunderstood financial concepts could hold you back from building lasting wealth!

For the most part, real estate investors aren’t interested in “trendy” homebuilding. Our focus is usually on function and longevity, not style. This isn’t to say investment properties don’t look nice – but they tend to be renovated for timelessness, not flash-in-the-pan appeal.

But we’re not talking about choosing fancy backsplashes or the right paint color for some HGTV dazzle. Investors should pay attention to building trends – including materials, home styles, layouts, and amenities. These give us insight into what buyers – and, in turn, renters – want in a home.

These are the trends (sourced from U.S. News) to watch and consider when making rental property renovations.

What does it mean to say a real estate market is “hot”? Should investors even care?

Are we headed for a recession? Research from J.P. Morgan has raised the probability to 35% for a U.S. recession by the end of 2024, with unchanged odds at 45% for 2025. Those aren’t percentages to sneeze at. Even if a recession doesn’t come soon, it’s still on the horizon.

Every real estate investor starts with one property, but then what? Scaling your portfolio can feel as daunting as buying that first property. Some investors fear branching out into new markets or neighborhoods, worry about over-leveraging, or cringe at the thought of making a costly error. That’s all natural.

But at the end of the day, the only way to grow substantial wealth – the kind that leads to financial freedom – is to add properties to your portfolio.

When you do so with diligence, wisdom, and the right support in place, you put yourself in the best position possible to succeed.

Out of all the investment opportunities in the world, why invest in single-family rental properties? After all, it’s not the hottest or most exciting asset. But there’s a reason people have employed this investing method – with great success – for decades. Individual investors have specific goals: early retirement, financial freedom, generational wealth-building, etc.