Rising property prices, elevated interest rates, and economic uncertainty have made traditional buy-and-hold investing feel more complicated than ever. At the same time, rental demand continues climbing as homeownership becomes increasingly out of reach for many Americans.

Enter build-to-rent (BTR) communities—purpose-built single-family rental properties designed from the ground up with investors and long-term residents in mind. Both traditional turnkey properties and BTR communities have their place in a well-rounded portfolio. The question isn't which is better, it's which fits your specific needs and investment goals right now.

If you’ve been in the real estate industry over the past few years, you no doubt noticed an uptick in conversation surrounding BTRs. You’ve also likely seen your fair share of investing fads and aren’t too phased by the so-called “next big thing.”