Before embarking on a new and potentially risky venture, you must be adequately prepared. You wouldn’t go on a long trip without packing a suitcase! And the most experienced travelers know that a checklist ensures all the essentials get packed.

In the same way, real estate investors must prepare before they start their investment journey. It’s all too easy for inexperienced investors to get in over their heads. It takes solid preparation to set the stage for success – do you know what you need to do?

Never fear – we’re here to give you the definitive checklist for preparing for your first real estate investment.

We’ve all heard, “Cash is king.” The phrase was coined in 1980 by author George N. McLean as a business maxim: “Avoid credit, remembering that cash is king, credit is a slave.” The phrase reemerged and grew in popularity with the 1987 stock market crash. We’ve seen plenty of professionals and investors hold to this philosophy since.

New construction is divisive in the world of real estate, whether you’re an investor or a traditional homebuyer. Some are attracted to the totally turnkey nature of new builds. Others are skeptical of the quality of modern construction and developing markets.

Resident retention is the investor’s best avenue to reliable cash flow. Vacancies cost money – costs for lost rental income, preparing for the next resident, and marketing the property, to name a few! As a real estate investor, one of your top priorities – regardless of your strategy – is to keep good residents for the long haul.

But how do we do that? What do retention rates mean? How are they calculated? Keep reading to find out more!

How Retention Rates Work

We can talk about metrics all day, but they’re useless if we don’t understand how to calculate and interpret the data! Generally speaking, your rental property retention rate is calculated by dividing the number of residents (or renter households) that moved out during a twelve-month period by the total number of residents/households you had over that same period. Then, multiply that result by 100. 

Between REITs and crowdfunding, there are more ways to earn passive income from real estate than ever. So many of these avenues promise lucrative results for little effort on the investor’s part. Why, then, should real estate investors consider single-family rentals instead? After all, don’t they demand more of your time, money, and attention?

Can’t you get the same results with less effort?

Has investing in real estate fallen out of vogue?

Look around – everyone is feeling market pressure. They think buying a personal residence is far out of reach, let alone securing multiple investment properties. They’ll say it’s too expensive. That we should wait until prices or interest rates come down. That we’re nuts for still banking on real estate when the market is like this.

Are you considering your next big wealth-building strategy? Looking for ways to strengthen your portfolio? Look no further: it’s time to go turnkey.

Experienced real estate investors know even small factors can make or break their wealth-building efforts. While broadly, that single factor is due diligence, we want to get a little more specific. We’re talking about what your residents really want.

Between higher interest rates, stubbornly high property prices, and a competitive real estate market, you may wonder if investing in real estate is worth it anymore. And while the challenges facing the market (and investors) demand we pivot our strategies, none negate the benefits of investing in single-family rentals.

Homeownership hit at all-time low at 62.9% in 2016. While owning a home was once an integral part of the American Dream, we’re seeing it matter less and less to up-and-coming generations of homebuying age. Millennials and Gen Z, saddled with student debt and low wages, are often unable to afford a home – if they even want to buy in the first place.