There's nothing scarier than opening your property statement and discovering your investment is hemorrhaging money. Well, maybe there is—realizing it's been happening for months and you had no idea.

Bad property management is the silent killer of real estate returns. Unlike a horror movie where you see the bad guy coming, poor management operates in the shadows. By the time you notice declining cash flow, resident complaints, or deferred maintenance, significant damage is already done.

You've lost time, money, and potentially great residents who could have stayed for years.

In the turnkey real estate industry, anyone can claim to offer "full-service" investing. The term gets thrown around so frequently that it's lost much of its meaning. But when you're entrusting someone with your financial future and potentially hundreds of thousands of dollars, you need more than marketing buzzwords.

We’ve been in this business for a while now. It’s safe to say we’ve seen just about everything the market can throw at real estate investors, from housing market crashes to global pandemic panic. Good times and tougher ones, too. 

We’ll let you in on a secret, though: your success in real estate investment rarely has to do with market conditions. It has everything to do with the things you can control. As a turnkey investor, you rely on a team to get the job done. Critical to that team is property management. 

And what’s the most essential quality in your property manager? Proactive communication. 

A survey shows that, aside from rent costs, the number one most cited reason for rental residents to forgo lease renewal was an unresponsive and ineffective property manager. 

Further Reading: Crucial Questions New Investors MUST Ask a Property Management Company