In real estate investment, there’s a lot of talk about business. This is a business. That is a business. Be professional. All of that is absolutely true, of course — but the idea of “business” comes with some dangers.
There is a certain level of objectivity that business demands, of course. We have to be honest with ourselves and be careful of letting opinions and feelings muck things up. But these days, businesses are changing.
We don’t live in a decade where the rat race is applauded, where ‘look out for number one’ is the mantra, or where we chase profits no matter who we step on along the way. Our business strategies are changing.






