Who is renting your property? Passive investors are sometimes a bit detached from who their residents are and what they’re all about. At times, we may inadvertently be too “hands-off” in this area, neglecting to understand how we can better appeal to and retain our residents.

As a real estate investor, scaling your portfolio is the number one way to create wealth. After all, no one gets rich with one rental property. It’s holding multiple cash-generating investment assets that compound into lasting wealth.

Sometimes, we make the mistake of zooming out too much when it comes to real estate. We focus so much on national and global real estate trends that we miss the reality of where we – and our rental properties – are. There’s a mantra you may have heard from time to time:

Do you find investing in real estate boring? If so, you’re on the right track. As a society, we’ve largely come to think of boredom as bad where busyness is lauded. Make no mistake – we’re not talking about the boredom that comes from laziness. It instead comes from avoiding impulsive decision-making based on hype, flash-in-the-pan opportunities that don’t provide financial stability.

We don’t know if you’ve moved recently, but anyone who’s gone through the process knows what a hassle it is. Not only can moving be costly, but it’s generally stressful, too! So why do people do it? Thinking your rental residents move because they’re ready to buy a home is too simplified. While that may be the reason, other factors motivate people to seek “greener pastures.”

The real estate market is tough to predict in the best of times, and reports show it’s harder now than ever. The market isn’t behaving as we’d expect –throwing a wrench in our ability to make accurate predictions. But don’t worry! Just because we won’t be looking at 2025 predictions doesn’t mean investors are left flying blind.

Imagine you’re at a restaurant. You shell out your hard-earned money not just for a meal – but an experience. After all, would you return to a place that served an excellent meal with poor service? Likely not. And many of us would more easily forgive a mistake or a fine – but not exceptional – dinner if it came with attentive, personable service.

As the year draws to a close, you’re likely to reflect. (And if not, you probably should!)

The COVID-19 pandemic changed much of what we consider “normal” for the real estate market. The trends we saw were often unexpected and unprecedented. Now, almost five years later, where are we? The age-old debate between multifamily and single-family rentals continues to rage, but we’re still placing our bets on the latter.