No one can deny that Houston’s been hit hard by the oil crisis. Harder, in fact, than the disastrous crash of the late 80’s. That crash saw oil prices drop from $35 per barrel ($101 in today’s terms, adjusted for inflation) to under $10 ($22 in today’s dollar).

According to NASDAQ, oil sat at around $30 a barrel as of February 2016. In June 2014, a barrel cost nearly $114—a significantly greater drop than the crisis that brought Houston to a standstill 30 years ago.

Naturally, people are worried. The energy sector has been hit hard, and we don’t want to downplay the crisis, particularly for those experiencing layoffs or having to close their doors. But for our purposes, we look at how the oil industry is hitting the Houston real estate market.

While it can be really easy to listen to doomsaying, there are a few things we have to remember to keep things in perspective.

In real estate investing, it’s tempting to think that more investment properties added to your portfolio will automatically mean more profits. The fact of the matter is, it’s likely that you’re overlooking opportunities to increase your profits in the investment properties you already have.

A two angled approach makes the most sense. Real estate investors should absolute look to maximize revenue on the properties that they have AND add to their portfolios at the same time!

Real estate investment isn’t about how much money investors have to throw around and how many properties they’re renting out. Smart investing comes not just in volume, but in diligent care and attention.  It is true that there is safety in numbers, but there is also additional revenue by working with your portfolio and partners to create a smarter return.

Boosting Your Investment Property Profits

This list is going to seem, well, basic.  But the basics are what make the best real estate investors a consistent return on their investment over time.  At Memphis Invest and Premier Property Management, we have made the basics our specialty.  These are three of the MAIN reasons our clients have successfully made money over the life of owning their portfolios.  Returns can go up and down year to year, yet a consistent long-term portfolio is going to perform up to potential if investors can focus themselves or their team of providers on these three key areas.

Minimize Vacancies

The mostly costly time for any investment property is when it is uninhabited. Every month of vacancy costs you a significant percentage of yearly profits. The best thing you can do as a real estate investor is to minimize vacancy. When you have a tenant moving out, no matter what the circumstance, start advertising as soon as you are aware of the move. Don’t wait. The only case in which you may want give some breathing room between occupants is if you’re planning big renovations that a tenant cannot stay through.

Another element to minimizing vacancies is offering something unique. What does your property offer? Convenient location, up-to-date appliances? Step back and reconsider why a tenant would want to rent from you. If your property doesn’t have some standout characteristic in comparison to other rentals in the area, maybe you should look to competitive pricing. While you don’t need to shortchange yourself on the rental price, lowering it may help attract more potential tenants more quickly and help fill the vacancy.

The money that you lose on a lower rental rate is often a better deal than the money you’d lose on months of vacancy.

Over the years, when you have long-term tenants, prices can be strategically increased to account for area competition, demand and increasing costs. Researching nearby properties is important to know what is and isn’t reasonable for your property.

Decrease Turnovers

Avoiding turnover avoids vacancy. While there are factors out of your control when a tenant decides to move on, there are plenty of things you can do to improve tenant retention.

The responsiveness of your property manager and maintenance crew is integral to tenant happiness. Your staff should excel in customer support and be polite, timely and efficient. While you may lose tenants to a career in another city or to home ownership, you don’t want to lose them to another landlord in the same area.

Keep your prices reasonable and competitive as an incentive for your tenants to stay. Take good care of the property and the needs and concerns of your tenants. Building a good relationship with them will make loyal tenants that only leave when they have to — because they’ll never want to.

Make Smart Renovations

Apart from tenant-related issues, smart renovations can go a long way to increasing the profitability of your investment property. Renovations that tenants value means you can increase rental prices. The more you can offer, the more they’re willing to pay. Your renovations shouldn’t be ultimately worth it to you, but to your tenants.

What will make their lives more pleasant? A deck or outdoor shed? Better paint on the walls? New flooring? Instead of breaking the bank on a kitchen overhaul, prioritize renovations in a way that will help you make an immediate impact on profits. Look for projects that are historically known to boost ROI.

While there is only so much real estate investors can do to maximize their profits, taking an active and attentive role in the management of one’s investment properties is one of the surest ways to make sure that you’re making the most of your investments.

Where do you find ways to increase your investment revenue? Share with us in the comments.

image credit: Tax Credits

You can pick a new investment property that seems absolutely perfect in your mind. But is it really? Are you keeping your tenants top-of-mind when you purchase and when you decide to renovate?  It is easy to lose site of THE single most important factor when real estate investing in long-term buy and hold properties.  Tenant satisfaction leads to longer occupancy.

For real estate investors, tenant retention is one of the key elements to investment success. The longer you can keep good tenants around and fill any vacancies, the better your passive income will be.  At Premier Property Management Group, the property management firm owned by the Clothier family and providing management service to Memphis Invest, the average length of occupancy per property across the $350 Million portfolio under management is just over four years.

While historically renting has been seen as a less-desirable alternative to home ownership, that perception has been gradually shifting, both in the U.S. and abroad. A 2012 study by Property Intelligence in the UK found that 60% of renters said that they were not reluctant renters. And the 40% that are reluctant are mostly frustrated would-be buyers than anything.

Even across pond, many of the same sentiments translate over here in the United States.

So when you’re thinking about your next purchase or considering renovations, keep in mind what tenants really want out of their rental homes.

2015 was the year that crowdfunding in real estate investment really took off. Instead of looking to REITs, investors have been increasing banding together in new ways to crack bigger deals and achieve their dreams.

Even though the notion of crowdfunding in real estate is a very new concept, it’s already raised hundreds of millions of dollars. In 2012, according to Sourceable, only about $2 million were involved in real estate crowdfunding. In 2015, it was well over $2 billion. It’s poised to change the industry as we know it.

But how? What has crowdfunding already done for real estate investment? Would does the future look like? What limitations are there?

First, let’s look at crowdfunding so far.

Since the last recession and the crash of the housing market, many have taken to blaming millennials for its sluggish recovery. The up-and-coming generation of new homebuyers, after all, has been historically key in the reinvigorating of real estate markets across the country. First-time homebuyers have always been a crucial piece of the puzzle.

Millennials, however, were breaking the pattern—and, in the eyes of many, causing the market to drag. Whether millennials were saddled with too much student debt to save up for a down payment on a home or simply found themselves preferring to rent, the slow buying pace certainly didn’t help market recovery.

Real estate professionals seem to enjoy speculating when millennials will start buying: and as much as we take these predictions with a grain of salt, 2016 just might be the year. The Seattle Times predicts that a third of this years’ homebuyers will be millennials, a modest estimate compared to some, but a definite improvement. The Tennessean reports some realtors have clients that are mostly millennials—upwards of 60%. So given not just these predictions, but mounting evidence to support them, why now? And why not more?

In 2015, Houston was at the center of many spotlights. The one thing that just about every noticed, however, was how much of a roller coaster the oil industry was. Even for the folks who don’t pay attention to oil saw plummeting prices at the gas pumps. The crash of the oil industry prompted a lot of worry and debate throughout the year—the economic future for Houston was on the line.

But how did things really pan out? And more important for real estate investors, how will the oil slump affect Houston real estate going into 2016?

Real estate investing is always exciting. There’s the thrill of achievement, knowing you’re going to take this investment property and do something amazing with it. You’re all set to accelerate your cash flow, expand your portfolio, and get one step closer to realizing your financial dreams.

But as we all know, making a deal doesn’t always come with good excitement. We all have our doubts from time-to-time: is this property going to give me the returns I need? What if there’s a problem no one caught? What if my number or wrong? What if someone outbids me?  

When it comes to sketching out our real estate plan, there can be a lot what ifs and room for worry when it comes to making a real estate investment deal. Even seasoned vets may find themselves getting butterflies from time-to-time.

But you know what? There’s good news. There are things you can trust, no matter what your next deal looks like.

 As real estate investors, we’re always looking for opportunities to secure our financial future. Many of us are using the passive income we gain through our real estate investing to save up for retirement: but have you thought about using your retirement savings to boost your investments and save more in the long run? With a self-directed IRA, you just may be able to do it!

Success in real estate investment doesn’t come overnight. Now matter how passive your income is, it never means you will reach your full potential as an investor if you let go of the reigns. It would be great if that was true, but even the most passive investments demand your attention in some way, even if it’s not direct.

To fully reach your potential, it demands input on your part. While you don’t have to put your hands directly into your real estate investments, you can start setting yourself up for greater success right now. No waiting.

2016 is upon us. Another year under our belts! No matter what kind of year you had, good or bad, you can look upon another chapter with new eyes. A fresh start. The challenges you faced in 2015 can be overcome, and the successes can expand and grow. We don’t know about you, but we’re looking forward to 2016 in a big way.

That said, we know not everyone had a great year. Maybe you’re feeling discouraged, be it in real estate investment, your career, or your private life. Those feelings are very real and it can be hard to look towards the future with optimism: but not impossible. You can rejuvenate your mind with wisdom from great men and women who know where true success lies.

Get reinvigorated by these inspiring quotes about success!