Memphis Invest has earned a reputation among our clients and even our peers as a company that truly understands how investors want to calculate REAL value.  Too often, investors are fooled into thinking that the value of real estate is the price you pay for it.  I cannot tell you how often investors contact us after having bought "great property" right here in Memphis from a company located in a state like California or Nevada and they are having trouble getting it renovated and occupied.  Their idea of great is the cheap price they paid for it.  The reality is a 900 square foot 4 room shack located in an area that very few want to visit, much less do renovation work and management. 

Many of the recent articles you read on the housing market seem to convey almost polar opposite messages.  Markets are up, other markets are down and no two pollsters, spinsters or prognosticators seem to agree on exactly what is happening.  Real Estate Investors have to get past all the white noise of the national housing market and get down to the fundamentals of particular markets that provide quality, stable investment opportunities.

Memphis, Tennessee  - Chandler Reports, the leading provider of real estate data, research and consulting information in the West Tennessee area, released the final numbers for real estate transactions in the Memphis area for February 2011.  After leading the Memphis greater metropolitan area for home sales in 2010, Memphis Invest has started 2011 strong leading both January and February in home sales.

Memphis, Tennessee has not been immune to the pains of a slow economy and some small companies have certainly suffered over the past few years.  However, while the economy has put the squeeze on many small businesses and single man operations, the investment housing boom in cities like Memphis has helped some small businesses flourish. MemphisInvest.com, formally known as Memphis Invest, GP, is a family owned real estate investment company who has led a resurgence for several local small businesses and even helped grow their services during the recession.

Today, I am going to share a little wisdom I heard from a group of the best real estate investing minds I have ever met.  When we met Fortune Builders a couple of years ago, they had already made a name for themselves as a premier property flipping company and had gained national notoriety as one of the hit companies on A&E T.V.'s "Flip This House".  We were interested in having them speak to our investors about real estate in general and they were interested in seeing our operation up close.  What resulted from that first meeting has been two of the absolute BEST companies in their respective fields teaming up to help investors around the world take advantage of this crazy real estate market.

On Tuesday night, January 4th, Marq Cobb who leads the sales floor at MemphisInvest.com, held a quick 45 minute Webinar recapping three great success stories from investors in 2010.  Each defined success in their own way and each took advantage of the services provided by our years of experience in the Memphis investment real estate market.  The stories shared were simply inspiring!

Having talked to hundreds of investors each year at Memphis Invest, I have stopped being surprised by the different reasons investors list for purchasing investment property.  Often times, the criteria that investors use to determine a"good deal" are as varied as the colors in a box of crayons.  As a seasoned investor, I can tell you with authority, that if I had to choose one measure for an investment deal it would be its cash on cash return.