If you’re like most people, you’re feeling the squeeze of a tight, tough economy. At the same time, SFR investments are attracting more investors than ever! Throwing your proverbial hat into the ring might seem like a bigger challenge, but SFR investing makes it well worth it.

For some, the real estate market has been profoundly confusing. No one could anticipate, after all, the radical impact the pandemic would have on the market. It seems like real estate is frustratingly stubborn in the face of attempts to quell raging prices. The seeming unpredictability of the real estate market may deter some people from joining the fray as buyers and investors.

The misconception is that people rent because they have no other option. Either they’re terrible with money and can’t save due to debt and spending, or they don’t earn enough in the first place. This hasn’t been the case for a long time.

Stability tends to be an undervalued trait in investment assets. Though this seems counter to the nature of investing, investors are guilty of chasing the highs of the industry. Whether it’s knowing that high risk yields high rewards or simply the human need for a thrill, we’re attracted to high-octane investing.

If you look at the headlines, you’ll see people questioning the wisdom of investing in real estate in the current market climate. And we won’t lie, things are different now. And while “different,” may mean pivoting to address new challenges, it doesn’t make investing in SFRs any less valuable than it always has been.

The “Housing Theory of Everything” proclaims that housing is the single biggest factor driving our economic climate, including the persistence of wealth inequality. Those who own homes and other properties are ahead of the average American, as they can establish and grow equity. Real estate has long been the greatest generator of generational wealth, and that hasn’t changed.

If you live in the United States, you’re feeling the pains of rising inflation. In December, U.S. inflation hit a rate of 7 percent for 2021 – the highest it’s been in forty years. You’ve likely felt its impact in your day-to-day life, from the gas pumps to the grocery stores.

If you’ve kept your finger to the pulse of financial news, you’ve no doubt heard the term “stagflation” with increasing frequency over the past several weeks. Stagflation is a portmanteau of “stagnation” and “inflation.” The phenomenon is defined by a lack of economic growth combined with higher-than-usual inflation rates.

While the word “recession” dominated economic discussion throughout 2020 and 2021, “inflation” is the new buzzword among economists. You can’t throw a rock without hitting a report about the U.S. inflation problem.

Although COVID-19 still poses a threat to public health, vaccination rates and the lifting of mask mandates have given American life a renewed sense of normalcy.