How do you know whether or not a property would make a good investment? In today’s real estate climate, opportunities come and go in a flash. Investors must be able to quickly evaluate whether or not any given property would make a good investment – not just in general, but for their specific, unique portfolio.

Because investing in real estate is a numbers game, getting those numbers to fall in your favor is everything. While maximizing profits and minimizing expenses is sound on paper, it doesn’t always work in practice.

There are plenty of compelling reasons to invest in single-family rentals, including it's popularity as a stable asset for long-term earning potential.

We often caution new investors that real estate investment won’t make them rich overnight. It’s a process that takes time, intention, and slow growth. We say this primarily so expectations are managed – the better your perception of the reality of this business, the better you’ll fare.

If someone asked you what the absolute essentials they need to know are for your industry, what would you say? It’s a question we’ve been thinking about. After all, there’s a lot you could say about investing in single-family rentals. What you need to know often goes together with dispelling some misconceptions about the industry.

Housing affordability has been a big problem in the U.S. real estate market as far back as the Great Recession. Signs aren’t pointing to relief, even as economists predict a major market correction in 2023. The fact of the matter is this – the United States needs between four and five million more homes than it has right now.

The state of the U.S. real estate market may have you questioning whether or not investing in real estate is worth it. Let’s get this out of the way: every stage and season of the market carries distinct challenges and advantages. It doesn’t benefit your portfolio to wish for a bygone era.

Building a real estate investment empire isn’t about owning the most properties, charging the highest rates, or investing in the most luxurious markets. Success as an SFR investor comes through a high level of service and consistency. Your greatest asset apart from your properties is the people inhabiting them.

Despite the ups and downs of the real estate market over the past few quarters, the single-family rental market has been on fire. Even though the tide of the market seems to be shifting in favor of buyers again, a robust seller’s market, oppressive asking prices, and tight inventory have left many looking to rent not just for the present, but for the long term.

If you look at the headlines, you’ll see people questioning the wisdom of investing in real estate in the current market climate. And we won’t lie, things are different now. And while “different,” may mean pivoting to address new challenges, it doesn’t make investing in SFRs any less valuable than it always has been.